Financial Estimates Too Rosy?Ĭurrently, financial analysts are expecting Apple to report mid-single-digit ("MSD") revenue growth, expanding EBITDA margins in Fiscal 2022, and MSD EPS growth (Figure 2).įigure 2 - Apple Consensus Estimates () This essentially confirms the weakness in demand that was noted in the businessfocus.io article. Instead, Apple plans to keep handset production steady at 90 million units. Overnight on September 27th, Bloomberg News reported that Apple had asked its suppliers to back off from plans to increase production by up to 6 million units in the second half of 2022. In fact, if you perform a search of the key terms on Google (translated as "Apple 14 selling at 100 discount"), you would find lots of mention on Chinese social media of scalpers selling their iPhone 14s at a discount (Figure 1).įigure 1 - Google Search On Selling iPhone 14 at a Discount (Author created using Google) Apple Rumored To Ditch Plans To Increase Production However, in recent days, scalpers have been interviewed seeking a 100-500 RMB discount to the MSRP to offload their inventory, as sales have stalled. According to the businessfocus.io article, since the launch of the iPhone 14 two weeks ago, scalpers have been hoarding devices in the hopes of making a killing in the price markup. Scalpers Selling Devices At A Discountįast-forward to the iPhone 14, and it seems life has not been great for scalpers. The presence of these scalpers is why Apple often reports a shortage of devices when they launch a new model, as the scalpers literally paid people to line up and obtain the devices for them. At peak frenzy, some scalpers reportedly made over a million RMB a month in profits scalping the iPhone 6 at 5,000 to 6,000 RMB mark-ups. On initial release, scalpers would buy tens to upwards of hundreds of handsets, and then resell the devices at a few hundred RMB/HKD mark-up. Ever since the introduction of the iPhone 4 and 5 models a decade ago, there has been an informal grey market in the scalping of new iPhones in Hong Kong and China. China Loves AppleĪ few days ago, I read an interesting article in a Chinese business-focused blog discussing the rapid cooling in the scalping market for the new iPhone 14.įirst, a brief introduction for those not familiar with the scalping market. I would recommend investors stay on the sidelines. Furthermore, with the stock still trading at almost 25x Fwd P/E, high by historical standards, I think there is a substantial downside to the stock price. I expect analyst estimates for 20 will start coming down in the next few weeks to reflect reality. With signs of slowing demand for the iPhone 14 in the first few weeks after launch, we think financial estimates are far too rosy for Apple Inc. iPhone 15 Pro instead will always start from 128GB and will have USB-C but only 1 front camera,” the tipster says.Hapabapa/iStock Editorial via Getty Images “According to what is reported by my source iPhone 15 Ultra will have 2 front cameras, USB-C and will start from 256GB. It would continue to be offered on the Pro model though. The Ultra will also get 2 front cameras for better selfies, while the Pro model will stick with a single camera.įurthermore, the Ultra will start at 256 GB of storage, so the 128 GB version would be removed. In other words, the upcoming iPhone 15 lineup will include the standard iPhone 15, the iPhone 15 Plus, the iPhone 15 Pro, and the iPhone 15 Ultra.Īnd of course, Apple is planning big upgrades on the Ultra, as the company wants to set it apart from the rest of the lineup with more exclusive features.įor example, the tipster says that Apple will bring USB-C across the entire lineup, as the company is giving up on the Lightning port. iPhone 15 Ultra to be the best iPhone ever This is because the company has recently launched the Apple Watch Ultra, so by also bringing an iPhone Ultra to the market, it would make it easier for customers to figure out what model is the best of all. Tipster Majin Bu has recently revealed on Twitter that Apple plans to give up on the Pro Max and replace it with a brand-new Ultra name that would create more consistency in its portfolio. Apple has recently launched the iPhone 14, but it looks like the world is already looking forward to getting its hands on the iPhone 15.Īnd as it turns out, Apple is already working hard on getting the device ready, with the company allegedly planning some pretty big changes for the lineup.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |